We Know: All About Search Engine Optimization
What is search engine optimization?
Search engine optimization (SEO) is another term for link popularity. A website is made visible on the Internet to attract search engine spiders. Search engine spiders are robots that search the Internet (crawl) for pages that link to or from the website. These pages are included in the search engine's database. Search engine optimization improves a website's visibility and ranking on search engines such as Yahoo, Google, and Excite. The website content is enhanced with keyword-rich search phrases.
Why is search engine optimization important?
Search engine optimization is a marketing tool that targets an audience by using specific keywords. Improving rankings draws more traffic to a website.
How does search engine optimization work?
You have to understand what gets your website ranked in order to appreciate the beauty of search engine optimization. An article by Paul Boutin provides sound advice for optimizing your website. Use the following checklist to optimize your website:
What do I need to do to get ranked?
To get noticed, you'll want to advertise on the popular search engines. This includes the big ones: Yahoo, Google, Excite, and Inktomi. Some of the goals you should aim for in search engine optimization include:
The higher the quality of the web pages on your website, the higher you'll rank on Google's PageRank link popularity tool. To improve the quality, you'll want to:
Are there good and bad methods of search engine optimization?
There are good, bad, and ugly forms of SEO. If you want to appeal to search engines, you'll follow methods that are standard to the industry.
The bad and ugly methods of SEO (also called "black hat SEO") include:
Reasonable and preferred methods of SEO (also called "white hat SEO") include:
Using good search engine methods provides for a more flexible approach.