Wondering how to market your product?
We asked the Small Business Administration for advice.
We know: How to Market a Product
How to Evaluate Your Market
Market evaluation provides the basic data that will determine if and where you can successfully sell your product or service. This process involves defining your goals, scrutinizing your competition and your customer base, and interviewing potential suppliers.
Market research can help you -
Your research should answer these basic questions:
Know Your Competition
Research on competitors is extremely important. Visit industry trade shows to find out what your competitors are selling and how they are marketing their products. Similarly, stay current on industry magazines and publications.
Keep Reviewing the Situation
Market research isn't a one-time activity. Once you establish your business, you should stay in touch with your customers. You may have to adapt your product or service and alter your marketing strategy to keep up with your customers' changing needs.